How to Price for Designers

I've never worked with Jessica Hische. In fact, I've never even met her so this is not an #ad.

I will get to learn from her in Utah at Letter West later this year though and am infinitely psyched about this.

If you’re unfamiliar, you might remember the charming, swirling, seen mostly in a muted canary yellow , script-style type in the opening credits of Moonrise Kingdom. Or you may have heard of her passion project, The Daily Dropcap, that she started in 2009 where she illustrated and posted one letter daily, and will continue to do until she's illustrated each letter in the alphabet twelve times.

Jessica has written one of the most valuable ( and comical ) "email helper" guides to assist designers in negotiating incoming project terms that I've ever come across, and it’s pure gold.

She's worked with clients such as Adobe, The Atlantic, Barack Obama (!), The Criterion Collection, Facebook, Penguin Books, and Wes Anderson ( to name a few ), so she is more than qualified to write on the topic being the lettering legend that she is.


*Nerd alert: I did in fact meet Jessica at Letter West that year and we experienced my spookiest tarot reading to date together in which the moment she pulled my first card, we lost power to the entire venue !