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ALEXIS SCHULTZ

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Designed by Chermayeff & Geismar. — Before 1970, the United States was in a radically different place. Our environment, our cities, our people: abused, dirty, and sick after years of neglect. President Nixon decided to change that. In 1970, the United States Environmental Protection Agency was enacted to protect the environment and the American people. — One of the Environmental Protection Agency’s (EPA) top priorities was consolidating numerous state offices––research activities, monitoring, standard-setting, and enforcement activities––to more efficiently carry out its goal of “working for a cleaner, healthier environment for the American people.” But there was one area in which the EPA—like many government agencies of the time—was terribly inefficient: their graphic design and communications department. Millions of dollars were being wasted annually due to non-standardized formats, inefficient processes, and almost everything being designed from scratch. Enter design firm Chermayeff & Geismar.

EPA Graphic Standards System

April 24, 2017

For the past few years I've been incredibly interested in the way in which the public interacts with government agencies, the process in which designers brand for them, and more generally speaking, the way that design informs all aspects life. 

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The 1970's EPA rebranding team, Chermayeff & Geismar ( now Chermayeff & Geismar & Haviv ) has worked on several other large scale identity projects as well including, the Library of Congress, the MoMA, PBS, etc.

I hope this Kickstarter reaches it's goal of $158,000, so that this system may serve as a blueprint for good / sustainable design thinking, as well as a resource for students + professional designers to create with social / environmental / political change in mind. 

p.s. Check out Standards Manual to see the other cool! projects they've backed like The NASA Graphics Standards Manual by Richard Danne and Bruce Blackburn (that I proudly own), and The NYCTA Graphics Standards Manual, (that I'm still pining after) describing "the design and construction for the iconic NYC subway signs that we still use today."

Happy Monday, y'all~

 

Tags Haviv, Geismar, Government, Chermayeff, EPA, Graphic Design, Kickstarter, Identity
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